BACKGROUND

Located in Massachusetts’s South Shore for over 20 years, SSDP is one of the few private dermatology practices in the state. The practice was awarded Best Dermatology Clinic for 2019 and 2021. With plans to renovate its clinic, SSDP needed a brand refresh to highlight the high-quality care and and diverse group of physicians for the family’s wellbeing. See the live site here.

Identity | Visual Language | Illustration | Launch Materials | Web

(BELOW) The SSDP icon symbolizes 3 layers of the skin. The elements can work together as the icon, as well as working as individual graphic elements.