STRATEGY The solution was a minimalistic and flexible identity system, integrating the iconic "diamond" and a cheery color palette that pays tribute to the brand's legacy. An icon system was implemented to minimize the amount of copy and inse
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  PHOTOGRAPHY ART DIRECTION A full day photoshoot was conducted to complete the flagship item, Custom Care Tub, for launching the new identity. Model casting, shot list management and post-production were carefully managed to ensure the images hig
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