BACKGROUND

OptiLife Gummy Vitamins is a new brand for the sophisticated, health-conscious consumer looking for a delicious alternative to traditional, hard-to-swallow pills. Building the brand from the ground up, from naming and tagline to packaging and ecommerce website, our vision focused on a better lifestyle built on the foundation of a consistent daily intake of nutrients: A healthy person has endless possibilities.  

Identity | Visual Language | Packaging | Web | UI & UX

STRATEGY 

In order to understand the target audience and competitive landscape, a thorough research was conducted to study brick-and-mortar retailers like CVS, GNC, Target and Whole Foods, as well as the health food trend. When our research showed 75% of the consumers are women, a wide range of packaging exploration was created to help understand them at a deeper level, by asking the question: what best translates a healthy lifestyle?

WEBSITE

OptiLife’s website needed to clearly communicate the brand’s commitment to improve lifestyle through nutritious products. It also needed to empower its consumers to feel confident about the product and at ease with the online purchase process. 

Working closely with the client, we developed a simple, streamlined web experience through clean visuals and clear callouts. 
The site enables the user to purchase online as well as locating a brick and mortar store.