Nosh 2.0
BACKGROUND
Followed by the successful launch of the Baby Munchables rice wafers around the world, NOSH began to expand its product portfolio. I joined the team as Creative Director to focus on upgrading the brand image, messaging and visual language.
Identity | Visual Language | Packaging | Illustration | Photo Direction | Launch Materials | Web | Trade Show
NOSH 2.0 launched with an updated brand and packaging line look, digital promotions and website. A booth was created for Natural Products Expo West in Anaheim, CA.
CREDITS
My Role: Design & Creative Direction
Client: First Start Holdings
Creative Director: Esther Tseng
Brand Strategist: Samantha Abrameto
Director of eCommerce: Jennifer Becker
Photographer: Coppola Studios