Screen Shot 2021-09-06 at 9.13.25 PM.png
 

Hushaby

 

BACKGROUND

Hushaby started with a mission to ensure safer sleep for babies — by using 100% recycled materials in their products.

Identity | Visual Language | Packaging | Illustration | Photo Direction | Launch Materials | Web | Merchandising

STRATEGY

In Hushaby’s world of safe sleep, everything is calm yet fun. Just like one’s dreams, the creative world has no limits and it is accented with elements that promote airflow and breathability, like a kite, a hot air balloon, and a windmill. An icon library was created to highlight the product’s unique features.

 

 
 
Screen Shot 2021-09-07 at 11.03.09 AM.png
 
 
 

 PRODUCT STYLIZATION

Product stylization was another key element in the brand development. We transformed the whimsical safe sleep world into a woven pattern, which was then made into the breathable mattress fabric.

 
 
Screen Shot 2021-09-06 at 9.14.16 PM.png
 
 
Screen Shot 2021-09-06 at 9.15.37 PM.png
 
 
 
Screen Shot 2021-09-06 at 9.38.07 PM.png
Screen Shot 2021-09-06 at 9.38.07 PM 1.png
Hushaby Social 6.png
 
 

DIGITAL ADS / LAUNCH STRATEGY

 
 
 
 
Screen Shot 2021-09-06 at 9.14.48 PM.png
 
 
Screen Shot 2021-09-06 at 9.15.22 PM 1.png
 

CREDITS
My Role: Design, Illustration & Creative Direction

Client: Hushaby
Agency: Fuzion Design
Creative Director: Wayne Blatchley
Associate Creative Director: Esther Tseng
Designers: Nikki Schermerhorn, Emily Tilton, Maureen Kehoe
Marketing Consultant: Inspire Marketing Partners
Photographer: Coppola Studios