BACKGROUND

Clean Rest is an expert in clean sleep and recently developed a patented foam filling made from non-toxic, plant-based renewable materials for their premium bedding product line. 

Identity | Visual Language | Packaging | Product Styling

In order to stand out in the competitive sleep category, the brand needed to find a unique voice that not only speaks to the innovation, but also the comfort and natural aspects. 

Winner of 2015 GDUSA Awards for Packaging.

STRATEGY

A wide range of competitive brands were studied, and based on their positioning, they were placed on the spectrum of Fashion to Techy to help Clean Rest identify its positioning. The solution was airy lifestyle photography paired with craft paper board packaging to convey clean sleep and plant-based products. 

A color-coded icon system was implemented to help delineate product features as well as price point difference with the usage of silver and gold foil stamping. 

PRODUCT STYLING

The color-coded icon system was made into sewn tags and carried across the products. 

To enhance the natural sleep concept, we developed the color palettes and designed a unique fabric pattern for each pillow.